MERA awarded Alpine Electronics of America, Inc. the “MERA Anti-Transshipping Award” for the second consecutive year. The award is given to a MERA manufacturer member for its efforts to eradicate transshipping. Transshipping involves the commerce of branded products in a manner that is contrary to the covenants provided by the manufacturer’s dealer agreement. For example, unauthorized companies often sell mobile electronics products over the Internet.

“Alpine is deeply honored to win the MERA Anti-Transshipping Award again this year,” said Glenn Ihrke, vice president, national sales, Alpine Electronics of America, Inc. “We would like to thank MERA and its members for recognizing our efforts against the transshipping of our products and our determination to protect the investments made by our authorized dealers in supporting our brand. Our position on transshipping has been one of the cornerstones of the Alpine business plan since the inception of the brand 29 years ago. Today the Internet presents new challenges and we intend to increase our efforts to meet them. The brand premium attached to Alpine is far too important to expect anything less,” Ihrke concluded.
MERA gave each of its manufacturer member companies the opportunity to submit a self-nomination for consideration for the MERA Anti-Transshipping Award. MERA then opened the voting to its full retailer membership.

MERA is a non-profit association founded in 1996 and based in Indianapolis, Ind. MERA’s purpose is to elevate the success of specialty retailers in the mobile enhancement industry. Membership includes more than 600 companies, comprised of retailers, manufacturers, manufacturers representatives and others related to the industry who realize professionalism and continuing education are cornerstones for successful business. MERA serves as the safe and neutral field where all parts of the industry can gather to learn from and share with one another. For more information, visit www.merausa.org, or call 800-WHY MERA (949-6372).

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