Ball4real Streetball Tour 2007 to Feature “Ultimate Rides Challenge”
Hottest Car Show for 2007 Joins Former Stars of ESPN’s “Streetball” On The Road For The Only Player-Owned Streetball Tour Kicking Off June 1
(New York, NY) The 2007 Ball4Real Streetball Tour, the only player-owned streetball tour, is already the realest game out there. Now Streetball Entertainment teams up with the National Custom Car Association (NCCA) – the exclusive sanctioning body in the sport of modern automotive showcasing – to present the Ultimate Rides Challenge in conjunction with the Ball4Real Streetball Tour.
Presented by Mountain Dew, the tour features top stars made famous on ESPN’s “Streetball,” the best streetball players in the world. The tour kicks off on June 1, 2007 in Seattle, WA at the Key Arena and culminates in the ultimate showdown at the world famous Madison Square Garden in New York City on August 25, 2007. Each stop along the tour will feature a community Block Party outside the venue with DJs, prizes, food, local Streetball action, and the Ultimate Rides Challenge, sanctioned by the NCCA.
Andy Goodman, President of NCCA, says of the partnership with Streetball Entertainment, “Taking our two offerings – live sports and automotive showcasing – and bringing them together in one great event is going to deliver the most entertaining, youth-oriented lifestyle tour in America in 2007 and we’re excited to be part of it.”
All 30 Ultimate Rides Challenge exhibitions are sanctioned by the NCCA as single points events (except LA, Miami, and Philly, which are double points shows), allowing competitors the ability to showcase and compete with their unique rides at any of the 30 Ball4Real events. Event goers will have the opportunity to meet and discuss automotive customizing with some of today’s most competitive builders and watch as they compete against each other in the Ultimate Rides Challenge. World respected automotive designers like Neil Tjin, Tajai Das, EddieFarcon, Ryan Ramarian, Pete Collelo, Matt Lenart, Nick Schneider, Chris Rios, Joe Kim, Keit Hong, John Morimoto, Pnut Zeya, Mike Chou, Ben Abutin, Richard Carino, David Huang and many more will be showcasing their one-of-a-kind custom cars at many of the Ball4Real NCCA-sanctioned Block Parties this summer.
Ball4Real Streetball Tour is presented by Mountain Dew in partnership with Greyhound, Stephon Marbury’s Starbury sneakers, AEG Live, and Spalding.
Lisa Fusco – former GM of the AND 1 Mixtape Tour – and the game’s hottest streetball players founded and own Streetball Entertainment and the Ball4Real Tour. The Ultimate Rides Challenge component of the tour is presented in conjunction with the National Custom Car Association (NCCA), the exclusive sanctioning body in the sport of modern automotive showcasing and the official competitor body organizing the international judging of modern automotive exhibitions.
For dates, venues, and a chance to enter your unique car in the Ultimate Rides Challenge, please visit www.Ball4Real.com.

