First-Ever Aamp Of America™ “Rep Training Camp” A Huge Success
Runup to 2008 International CES provides intensive education on profitable retail solutions from premier Stinger®, Peripheral Electronics® and AAMP Home® Brands.
Clearwater, Fl., December 2007 – AAMP of America™, innovators in world-class electronics design, development, and distribution, announced today the success of its first-ever “Rep Training Camp.”
Held on November 9th and 10th at the Hilton at Carillon in St. Petersburg, FL, the training camp included a number of AAMP of America outside sales reps from around the country. It provided intensive education on profitable retail solutions for AAMP customers from the company’s premier Stinger®, Peripheral Electronics® and AAMP Home® brands.
The sales reps were treated to a full day of presentations by members of AAMP’s internal sales, research and development, product development and marketing teams.
Peripheral Electronics focused on the history of in-vehicle integration before covering its industry-best line of OEM Integration solutions. These included the brand-new Automotive Media Gateway, a plug-and-play interface that integrates iPod™, HD Radio™ technology, USB devices and many other portable media products into the factory audio system—without losing any of the factory features and controls.
Also shown were Stinger’s completely redesigned PRO and HPM lines and first-of-its-kind merchandising program. Complete with new retail Planograms, product displays, signage, packaging, point-of-purchase materials, and brochures and other collateral, this extensive program gives 12Volt specialists the tools they need to stay competitive in today’s challenging retail environment.
In addition, sales reps got a close look at AAMP Home’s growing line of in-wall wire, adaptors, wall plates, HDMI switchers, compression ends and other items for the custom home installer. The reps also appreciated newer AAMP Home products like the ZON Audio Music Distribution System and Easy RJ45 ends for CAT5 and CAT6 wire.
“These days, our dealers have more to compete with than ever before,” said Sergio DeOliveira, Senior VP of Sales for AAMP of America. “To stay competitive, they need an industry partner that anticipates the trends and develops solutions for their retail challenges. Our Rep Training Camp was a necessary first step in keeping our outside sales team educated about these challenges, and in showing them exactly how our solutions stand alone.”
The response from the reps was overwhelmingly positive. Jon Ash of Pacific Coast Marketing said, “The meeting was one of the best I’ve attended. It had great energy, kept everyone involved and was truly motivating. Best of all, the Rep Training Camp gave us a chance to see AAMP’s comprehensive product lines for 2008—products that can create tremendous profit opportunities for dealers.”
Ron Freeman, CEO of AAMP of America, said that the training camp served as a great runup to the 2008 International CES. He encouraged all AAMP of America customers that attend CES to visit them at Booth #5218.
“Everything we’ll have at CES is in stock and ready to ship,” said Freeman. “It’s a great opportunity to showcase everything we’ve put together for 2008—to pull back the curtain and roll out an unprecedented lineup of solutions. In the end, we have one simple goal: to open new sales channels for our customers and maximize their revenues. CES is where all of that begins.”
For more information, please visit www.aampofamerica.com.