‘GRAMMYR Radio’ Returns to XM February 8
XM Celebrates the GRAMMYs’ 50th Anniversary with Comprehensive Broadcast Coverage, Including Access to Exclusive GRAMMY Week events and Original Music Specials
WASHINGTON, Jan. 28 /PRNewswire-FirstCall/ — “GRAMMYR Radio” will return to XM on February 8, providing millions of music fans unmatched coverage of GRAMMY Week events, as well as highlights from the past 50 years of the GRAMMYs. GRAMMY Radio will air on XM’s exclusive programming channel, XMX (XM 2) through February 10, the evening of the 50th Annual GRAMMY Awards. This dedicated content is part of XM’s multi-year programming and marketing partnership with The Recording AcademyR.
To kick off GRAMMY Radio, XM will broadcast “Fifty Years of The GRAMMYs,” an exclusive 50-hour retrospective highlighting past winners since 1958 in a range of categories in all genres of music, including “Record Of The Year,” “Song Of The Year” and dozens more.
In addition, GRAMMY Radio will once again offer the only live broadcast of this year’s pre-telecast GRAMMY Awards, as well as red-carpet interviews from the GRAMMY Awards and broadcasts of unforgettable performances by a “who’s who” of superstar artists at the most exclusive events during GRAMMY Week. These include: MusiCaresR Person of the Year tribute honoring music icon Aretha Franklin; GRAMMY Salute To JazzR honoring Sonny Rollins and McCoy Tyner; and GRAMMY Salute To Classical MusicR honoring Lang Lang and Earl Wild, among many other GRAMMY Week events.
“GRAMMY Radio will once again provide millions of XM subscribers the closest thing to red-carpet access and front-row seats at the music industry’s most exclusive events, traditionally reserved only for music industry V.I.P.s,” said Eric Logan, executive vice president of programming for XM. “XM is the ideal platform to bring comprehensive coverage of GRAMMY Week events to the millions of music fans who subscribe to our service.”
More information on XM’s GRAMMY Radio is online at http://www.xmradio.com/grammys. GRAMMY Radio will also be streaming through XM Radio Online at http://xmro.xmradio.com/.
In addition to GRAMMY Radio and related GRAMMY specialty programming, XM recently launched “XM Radio Mobile GRAMMY Sweepstakes” in conjunction with mobile partner AT&T Wireless. Through January 31, AT&T Wireless customers can automatically enter to win a trip for two to the 50th Annual GRAMMY Awards, including airfare, hotel and $500 cash by downloading the XM Radio Mobile application to their phone. With XM Radio Mobile, AT&T Wireless customers can also use their mobile phone to listen to GRAMMY Radio on “XMX.” More information on this sweepstakes and the XM Radio Mobile service is available at http://www.xmradio.com/mobile.